What the heck does social media have to do with SEO? MWI receives this kind of information frequently from current and prospective clients. Social media is rapidly expanding channel of marketing that many companies have only started making use of in the past few years, however it’s very important to leverage when you’re investing funds into SEO. While the advantages of social media may not be immediately obvious, they are crucial for SEO help. From the myriad of reasons to consider social media as a part of your overall strategy to be online, here are 5 reasons why it’s crucial to SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for a long period of time. Whenever people tweet, like, comment or share a piece of content, this is called a social engagement. A piece of content that has more social engagements will have more social signals. Search engines measure the social signals they receive, and use it as an index of quality when ranking the content. It’s a way of evaluating what content people find useful in comparison to what their algorithm determines to be top-quality. A piece of content could also be indexed instantly if it’s receiving a lot of social interaction.

2) Link Building

The days of going out and soliciting websites to link to your site. Google’s Panda/Penguin algorithm has forced SEOs to build links in using the old method: make top-quality content that’s relevant. But how do you reach websites that are willing to link to your content if asking them directly is thought to be an “unnatural” practice for building links? Social media is the solution. Social media can help you present your content in front of people who are interested and could be in a position to influence them to link to your content should it be worthy of linking to. These users will then share your content with others increasing your influence.

3) Content amplification

You can make all the high quality content you want, but it won’t gain any traction without amplifying it. Yes, email marketing is a great way to amplify content, but it’ll only be able to reach people who are in your database of marketing. Social media allows you to connect with new audiences through your content. If you publish your content to your followers, they will also share it with their personal followers if they find it helpful. They will also share your content with their followers, which will increase your reach. In return, you gain a lot of relevant traffic and inbound links, as well as brand recognition and social signals – all of which are utilized by search engines to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals

Brand identity and awareness can inform search engines many things about the quality of your site’s content and the degree to which it should be believed to be in its ranking algorithms. Alongside boosting your content social media can also help to increase awareness of your brand. Google calls this co-citation. Building these co-citations through social media can help increase Google’s trust in your web page and also assist by bringing in search queries that are branded.

5.) Social Indexing

Search engines have been indexing social media accounts for a number of years now so they can now show up in results pages for search engines. This enables your brand to appear in search results that include branded search queries that are not limited to only your website. But it gets even better than that. Tweets that were individual from Twitter were once indexable and displayed in search results. This enabled your content to be more prominent in searches. This was just temporary for a few months until Google decided to cease using it , up to now. Google will once again show tweets in search results, زيادة استماعات ساوند كلاود so it’s important to leverage it for getting your content ranked.